Doosan Bobcat Unleashes a Bold Global Branding Strategy

In a dynamic world where brands strive to stay ahead of the curve, Doosan Bobcat has unveiled its new global branding strategy. This strategic move aims to create new business opportunities and foster growth for Doosan Bobcat. By bringing together renowned brands such as Doosan Portable Power (DPP) and Doosan Industrial Vehicle (DIV) under the Bobcat umbrella, the company seeks to enhance brand equity, expand its market presence, and deliver a seamless customer experience.

Here at Fork Truck Direct, we’re proud to be a Doosan dealer, and welcome this new way forward as a exciting new beginning. We know that our customers trust the Doosan brand, and with this move they will now be able to benefit from a company that is bringing together such a wealth of knowledge and innovation in the forklift industry across both the Bobcat and Doosan brands. 

Recognizing the iconic status of the Bobcat brand, Scott Park, CEO & Vice Chairman of Doosan Bobcat, expressed his excitement about unleashing the brand’s potential in new and exciting ways. 

“Doosan Portable Power and Doosan Industrial Vehicle have long legacies of developing high-quality products. Bringing these strong Doosan brands into the Bobcat portfolio allows us to further expand these business lines, while also growing our overall Doosan Bobcat business and providing even more solutions to help our customers accomplish more.”

With a rich history of innovation and pioneering the compact equipment industry, Bobcat has been at the forefront of revolutionizing the field. 

Bobcat has been on a remarkable journey of expansion, diversifying its product portfolio significantly over the past five years. The brand has introduced a multitude of new machines and technologies. The integration of the portable power and industrial vehicle industries into the Bobcat brand will enable the company to offer a broader range of solutions and better support its customers. 

By unifying the branding across the entire product range, Doosan Bobcat aims to create a cohesive customer experience. Customers will now benefit from the same trusted brand identity and reputation across all their equipment needs. 

The rebranded Bobcat material handling equipment and portable power products are expected to be available through Doosan Bobcat’s extensive global dealer network in the near future. By leveraging the strength of the Doosan Group and its commitment to empowering people to accomplish more, Doosan Bobcat is poised to expand its reach and contribute to building stronger communities worldwide.

Doosan Bobcat’s strategic global branding strategy marks an exciting chapter in the company’s history. With a focus on innovation, quality, and customer satisfaction, Doosan Bobcat is well-positioned to create new business opportunities, support groundbreakers in their endeavors, and continue its legacy as a leading global compact equipment manufacturer.

Through this rebranding initiative, Doosan Bobcat reinforces its commitment to empowering people to accomplish more. The future looks promising as the brand positions itself to meet evolving customer needs, provide cutting-edge solutions, and contribute to building a better tomorrow.

To find out more about the Doosan range, or other brands that can help you in your business today, speak to one of our friendly team.